以台灣國際企業相關商務主題,而撰寫之商用英文書信寫作範本,包含與國外公司、海外客戶等日常業務聯繫書信,讓讀者可在短時間內吸收並加以活用。 內容包括: 歡迎信、邀請函、自我介紹、錄用函、拒絕函、傳真信函、推薦函、申請函、工作面試函、重新預約函、樣品需求函、搬遷函、病假函、徵聘函、簽署備忘錄函、週年紀念函、嬰兒誕生函、致歉函、弔唁函、告別函、談判函、衝突解決信函、意外事故信函、詢問報價信函、下訂單、物料需求規劃信函、製造資源規劃信函、調整報價函、追蹤函、飛機票預約函、參展邀請函、旅館預約函、租車函、交通延遲函、開發新客戶函、留住舊顧客函、顧客滿意度信函、追求顧客忠誠度信函、處理顧客抱怨信函…等等。
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朱海成
★現職 國立臺中教育大學╱管理學院╱國際企業學系╱教授 國立臺中教育大學國際長╱研發長╱兩岸交流處處長 美國紐約理工學院(New York Institute of Technology)在臺商用/科技英語認證教授 鄭州大學西亞斯國際學院(SIAS International University)榮譽講座教授
★學歷 美國紐約州立大學(SUNY) at Binghamton系統科學與工業工程博士 榮獲公費赴美國哈佛大學商學院進修(Harvard University - Business School╱PCMPCL V Graduated)(2007),MA,USA.
★經歷 1.美國Cheyenne Software Inc. 資深軟體工程師(New York City, USA)(1996) 2.加拿大卑詩省UNBC管理學院暑期教師(2008) 3.榮獲僑委會公費赴美國西雅圖、加拿大溫哥華、多倫多巡迴輔導台商資訊管理╱電子商務企業實務運作(2002) 4.榮獲外交部邀請至外交部五樓大禮堂專題演講-外貿在外交之應用(1999) 5.臺灣臺中軟體園區發展產學訓聯盟發起人-國立臺中教育大學代表(2014) 6.曾任教於逢甲國貿、東海國貿、東海EMBA連續8年。 7.新竹台積電、旺宏電子、台中世貿中心系列授課。
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Module 1: Essential Writing Structure Review (基礎寫作架構復習) Chapter 1: 關係代名詞 (Relative Pronoun) Chapter 2: 動名詞 (Gerund) Chapter 3: 不定詞 (Infinitive) Chapter 4: 時態 (Tense) Chapter 5: 比較級與最高級 (Comparative & Superlative) Chapter 6: 代名詞 (Pronoun) Chapter 7: 連接詞 (Conjunction)
Module 2: Business Writing Essentials (基本商業書信) Chapter 1: Greeting Letter 1 (歡迎信1) Chapter 2: Greeting Letter 1 (歡迎信2) Chapter 3: Invitation Letter (邀請函) Chapter 4: Curriculum Vitae (自我介紹) Chapter 5: Job Offer Letter 1 (錄用函1) Chapter 6: Job Offer Letter 2 (錄用函2) Chapter7: Rejection Letter 1 (拒絕函1) Chapter8: Rejection Letter 2 (拒絕函2) Chapter9: Rejection Letter 3 (拒絕函3) Chapter 10: Fax Communication letter (傳真信函) Chapter 11: Recommendation Letter 1 (推薦函1) Chapter 12: Recommendation Letter 2 (推薦函2) Chapter 13: Application Letter (申請函) Chapter 14: Job Interview Letter (工作面試函) Chapter 15: Re-Scheduling Letter (重新預約函) Chapter 16: Sample Request (樣品需求函) Chapter 17: Relocation Letter (搬遷函) Chapter 18: Sick Leave Letter (病假函) Chapter 19: Experienced French Instructor Wanted (徵聘有經驗之法文教師廣告函) Chapter 20: Signing MoU (簽署備忘錄)
Module 3: Special Occasions (特殊場合) Chapter 1: Anniversary Letter (週年紀念函) Chapter 2: A New Born Baby Letter (嬰兒誕生函) Chapter 3: Apology Letter (致歉函) Chapter 4: Condolence Letter (弔唁函) Chapter 5: Farewell Letter (告別函) Chapter 6: Negotiation Letter (談判函) Chapter 7: Conflict Resolution Letter (衝突解決信函) Chapter 8: Unexpected Accidents / Events (意外事件/事故信函)
Module 4: Quotations, Outsourcing, and other e-Commerce Occasions (報價、委外、其它電子商務場合) Chapter 1: RFQ (Request for Quotation) (詢問報價信函) Chapter 2: Place an Order (下訂單信函) Chapter 3: Material Requirement Planning (物料需求規劃信函) Chapter 4: Manufacturing Resource Planning (製造資源規劃信函) Chapter 5: Adjust Quotation Letter (調整報價函) Chapter 6: Follow-Ups Letter (追踪函) Chapter 7: A thank you Letter 1 (感謝函1) Chapter 8: Appreciation Letter 2 (感謝函2) Chapter 9: Congratulation Letter(祝賀函)
Module 5: Business Traveling / Road Show (商務旅行/商務參展) Chapter 1: Airplane Ticket Reservation (飛機票預約函) Chapter 2: Road Show Invitation (參展邀請函) Chapter 3: Hotel Reservation (旅館預約函) Chapter 4: Car Rental (租車函) Chapter 5: Transportation Delay (交通延遲信函) Chapter 6: Business Announcement(公司公告函) Chapter 7: Changes the Schedule (變更行程函) Chapter 8: Approval of a Business Case (商業案件同意函)
Module 6: Customer Relationship Management (顧客關係管理信函) Chapter 1: Creating New Customers (開發新客戶函) Chapter 2: Maintaining Old Customers (留住舊顧客函) Chapter 3: Customer Satisfaction (顧客滿意度信函) Chapter 4: Customer Loyalty Pursuit (尋求顧客忠誠度信函) Chapter 5: Handling Customer Complaints (處理顧客抱怨信函) Chapter 6: Providing Technical and Management Supports (提供技術和經營幫助函) Chapter 7: Following Schedule Informed (告知部屬重要事項信函) Chapter 8: Budget of miscellaneous Items(減低雜項預算函) Chapter 9: Adjustment for one’s comment(意見調整告知函)
Module 7: English Proverbs(英文諺語)
Module 8: Eyes Catching Business Slogans (吸引目光的商業標語)
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